This unusual and extremely rare limousine is a 1969 Cadillac Fleetwood Seventy-Five Formal Landau Limousine.  Most people ask, "What color is that?"  It is Empire Maroon with a dark brown landau top.  Yes, these were standard Cadillac colors in 1969!

This limousine is a formal limousine with the divider between the chauffeur's compartment and the passengers.  The chauffeur's compartment is upholstered in black, with black leather seating. The passenger compartment is upholstered in flax-colored Dubonnet (dew-bon-A) cloth and has every amenity that one would expect in a Cadillac limousine including rear heating and air conditioning, jump seats, foot rests, a power glass divider window, controls for the AM radio, ceiling-mounted flood lights, and door locking controls.

The entire Cadillac line was restyled in 1969 with a crisp, squared-off profile.  For the first time in five years, the headlights were horizontal rather than vertical.  The horizontal headlight "tradition" continued from 1969 to the end of the 1980s! 

FORMAL LANDAU MEANS.....

One obvious difference between this automobile and other limousines is the special Landau Roof option with closed upper rear roof quarters and heavily-padded, hand-fitted vinyl top. This was an expensive option in 1969, adding $2,131 to the price of the car. This car also has the optional landau bows and the small frenched rear window. Next to the landau bows is a simple plaque. One word says it all, "FLEETWOOD."

This car served the Dale Schmidt family and funeral home in Nazareth & Wind Gap, Pennsylvania from 1969 to 1990. I acquired the car in February, 1999. We intend to eventually have the car painted silver, with a black top. 

In 1969, 1,156 Fleetwood Limousines were produced. The number produced with this special roof treatment, however, is not known.  We believe that fewer than 12 were produced.  The retail price of this 5,555 pound behemoth in 1969 was a staggering $13,675.

Did You Know?

• Jimi Hendrix had a 1969 Cadillac formal landau limousine, just like this one, only in silver.

• Cadillac Limousines were crafted in-house by Cadillac, not converted by another company as the Lincoln limousines of the era were.